Budiey
MORE REWARDS AND “bonUs” WITH U MOBILE
Prepaid and postpaid subscribers to enjoy discounts and benefits with over 60 merchants in over 800 outlets nationwide
Kuala Lumpur, 24 August 2011- U Mobile Sdn Bhd, Malaysia’s most dynamic and innovative telco service provider has now chosen to further delight its loyal pool of customers with its latest rewards programme, aptly named “bonUs”.
Under the “bonUs” programme, U Mobile will be offering the latest in discounts, vouchers and special packages to its prepaid and postpaid customers. Apart from enjoying discounts with over 60 merchants in over 800 outlets nationwide including Starbucks, Boost Juice, Kenny Rogers Roasters, Purple Cane Tea Art Centre & Restaurant, customers can also enjoy up to 50 percent discounts off rack rates with Berjaya Resorts nationwide.
The “bonUs” U Mobile rewards programme began with only 19 merchants within the Berjaya Group. Today the number has expanded to more than 60 merchants with a total of 839 outlets across the nation with selected offers being customized and made exclusive only to U Mobile customers, such as 45% discount of Photobook as well as 10% extra discounts from JackCow.
Speaking about the rewards program, Dr Kaizad Heerjee, Chief Executive Officer of U Mobile Sdn Bhd said, “We’re not only about providing the highest quality in voice, data and mobile internet at the most competitive prices, we also want to strengthen and build the U Mobile community through strong networking initiatives. The new “bonUs” programme is one good example of such an initiative.
“We are also confident that this programme will provide enhanced convenience and value-add experience with popular and well-known merchants that are already a hit with all Malaysians,” he added.
To enjoy the discounts and benefits, just sign up as a U Mobile prepaid or postpaid customer. Benefits will include redemptions from outlets under the Food & Beverages, Shopping & Retails, Entertainment as well as Travel & Accommodation categories. To check out new and existing offerings, customers need only to dial *118# on their mobile phones.
Those interested in becoming a merchant under the “bonUs” rewards programme can write in to shawn.woo@u.com.my or call +6018 200 1368. For more information on U Mobile’s prepaid offerings and other U Mobile products and services, please visit http://www.u.com.my
About U Mobile
Launched on 18 September 2007, U Mobile Sdn Bhd is a 3G mobile service operator, providing voice and data services with more than 1,000 mobile base – stations installed covering Klang Valley, Seremban, Ipoh, Penang and Johor Bahru. U Mobile entered the market with the objective to provide relevant mobile services to targeted customers in both the consumer and enterprise segments. The majority shareholder of U Mobile is U Telemedia Sdn Bhd.
In March 2010, Singapore Technologies Telemedia (ST Telemedia), a leading information-communications company with operations globally concluded the deal with U Television Sdn Bhd (UTV), the major shareholder of U Mobile Sdn Bhd (U Mobile) at that time for the acquisition of a 33% stake in U Mobile. Its partnership with ST Telemedia indirectly allows U Mobile to tap into their expertise, fully utilizing its 3G experience which will present an edge in a market that is growing increasingly competitive.
U Mobile was the first telecommunication company to deploy the fastest internet connection in Malaysia following the call of the Ministry of Information, Communications and Culture of Malaysia to support the Government’s national agenda of providing constantly-improving broadband access to the diverse communities of Malaysia, when it launched the 42 mbps Broadband network utilizing its Dual-Cell HSPA+ (High-Speed Packet Access) connections in October 2010.
In the beginning of 2011, U Mobile underwent a “Simply Different” brand refresh exercise with an aim to make a difference in today’s telecommunication industry by offering fast, flexible, affordable and more focused communication plans to consumers and enterprise customers. For more information, please visit u.com.my..
