Malaysians Flocking to Football Fiesta La Liga Style
Record Number of Malaysians Tuning Into La Liga
In just three months into the season, ESS announced that viewership has increased by 32% for all the Spanish Liga BBVA LIVE matches on the network. This brings the total number of Malaysian tuning into the flamboyant league to 2.6 million*.
Mikhail Svrcula, a hardened Valencia CF fan from Kuala Lumpur, said “I love the Spanish La Liga because technically, it’s the best league in the world. Unlike the English Premier League, players are allowed more time on the ball, and that’s where you can see the magic happen and nothing beats the Spanish flair. The La Liga is almost entirely a different game of football to what we normally see in Malaysia, which is the EPL.”
In my opinion, I think many people view Real Madrid and Barcelona as La Liga.
“I’ve been supporting Valencia CF since 2001, and it was very rare for me to watch a match due to the previous broadcast times that were too late and also because of the sporadic broadcasts of La Liga every week. This season, with the new broadcast times, and better coverage on ESPN, I’m able to watch my team play on a regular basis.”
Undoubtedly, FC Barcelona and Real Madrid CF continue to be the biggest teams watched with the El Clasico topping the viewership ratings amongst Male 15-29 years old.* However, its positive to note that Malaysian fans have been turning their attention to other Liga BBVA teams. Other teams that are popular amongst Malaysians, besides Real Madrid or Barcelona, are: Sevilla FC, Getafe CF, Atletico Madrid, Athletic Bilbao and Valencia CF.*
Keith Columbus, another Valencia CF supporter, said “In my opinion, I think many people view Real Madrid and Barcelona as La Liga. However, I think it’s great that ESPN are also showing other games with the pundits providing pre and post-match analysis of them. I still love Liverpool FC and the English Premier League, but now with the Spanish La Liga so easily available, it’s nice to tune in to a different league every now and then, and learn their drama, learn their rivalries, and basically watch another group of football stars.”
ESS have recently gone a step further in providing fans an engaging and unique Liga BBVA viewing experience by bolstering its coverage with the addition of a special studio presentation on the Spanish league by the world-renowned SKY Sports news team. The studio presentation includes match previews and reviews of key matches by well-known football experts made up of current and former managers and professional players with experience of the Spanish game.
*Source: AGB Nielsen
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