Budiey
4FINGERS collaborates with God of War in a month-long epic journey
Join father-and-son duo Kratos and Atreus in a mighty battle against higher powers with 4FINGERS from 20th April to 20th May 2018.
Kuala Lumpur, 20 April 2018 – To celebrate the highly anticipated release of the latest in-stalment of PlayStation® 4 video game God of War, 4FINGERS Crispy Chicken will be hav-ing a month-long promotional event complete with a game demo console and giveaways.
Organised by 4FINGERS and supported by Sony Interactive Entertainment Hong Kong Lim-ited Singapore Branch (SIES), the 4FINGERS x God of War campaign will kick off in 17 out-lets in both Singapore and Malaysia. The 30-day long gaming bonanza will allow game fans and chicken-lovers alike to get their fill of critically-acclaimed gameplay and crispy chicken, as well as a chance to win exciting prizes.
The collaboration with the long running God of War series resonates with 4FINGERS’ brand values. Kratos and Atreus are in unforgiving Norse lands, and their upward march despite overwhelming challenges reflects 4FINGERS’ resistance against the establishment.
While this may seem like an unlikely combination, 4FINGERS and God of War have more in common than you think. Much like the brave warrior Kratos, the brand strives to go against the status quo by serving their customers the freshest and crispiest chicken using only natu-ral products. 4FINGERS is an advocate for the underdogs, often working with local artistes and organising events such as ‘The Local Motion’. By being loyal to their customers, there is a high level of engagement and positive interactions in-store.
Fried chicken and video games both make people happy, and that’s what 4FINGERS strives to achieve. Hardcore gamers and non-gamers alike will enjoy themselves at their outlets, which have been equipped with consoles, and will feature other interactive activities to let everyone experience the magic of God of War. Whether you’re a God of War superfan or you’re devoted to crispy chicken, there’s something here for everyone.
What’s happening at 4FINGERS x God of War
4FINGERS diners in Singapore and Malaysia will be treated to an immersive experience, featuring an impressive line-up of lucky dips, gaming booths and lots of chicken.
All diners who purchase 4FINGERS’ “Wings of Power” Combo meal will get a chance at the Treasure Chest lucky dip – with a grand prize of a paid trip to the famous Electronic En-tertainment Expo (E3) gaming conference in Los Angeles. Other prizes include Limited Edi-tion God of War PlayStation® 4 Pro consoles, copies of the God of War game, and other exclusive merchandise.
God of War (PS4 Exclusive, RM209) is out on 20th April at all PlayStation Authorized Deal-ers. Follow PlayStation Asia on Facebook (www.facebook.com/PlayStationAsia) and on In-stagram (www.instagram.com/PlayStationAsia) for latest updates on God of War.
*God of War is rated M18 (Mature 18) by Singapore’s InfoComm Media Development Authority. Gameplay stations are intended for, and restricted to, persons aged 18 and above.
About 4FINGERS
4FINGERS represents the resistance against the status quo and was started by four foodie friends who decided to take on the impossible and fight the good fight. Having had enough with the big chains’ formulaic fried chicken, they set out with fresh determination to revolu-tionise casual dining with great chicken. Each delightfully crispy piece is individually hand-brushed with a zing to taste. From farm to table, 4FINGERS prides itself on only using the freshest ingredients with preservative-free sauces. Now with 22 outlets in Singapore, Austra-lia, Indonesia and Malaysia 4FINGERS is all set to dominate the world with good, honest fried chicken.
